Feasibility Studies & Strategic Planning
TheatreDNA empowers organizations to make bold strategic decisions for the feasibility and operation of performance venues.
Why do a study?
-
A feasibility study boosts credibility with stakeholders, investors, and decision-makers
-
We focus solely on feasibility and business planning for cultural arts venues
-
Our consultants consist of accredited theatre consultants and venue management executives
-
We provide unbiased assessments, ensuring a realistic evaluation of the project's viability
-
We identify potential risks early, reducing the likelihood of costly mistakes
-
We have access to advanced databases and industry insights not available to in-house teams
LOOKING
TO BUILD A VENUE
Feasibility
Market Analysis
Cost Estimation
Economic Impact
​
These two questions keep everyone up at night who is looking to build a venue. Are we building the right facility and do we know how to properly run it?
These are the right questions to ask because getting them wrong can bankrupt your organization, displace your local artists, and fail to serve the community as promised. Our team will help you make sure this doesn't happen.
There comes a point in every organization’s history where they must choose to evolve or slowly decline. This pivotal moment can stem from record success that’s outpacing your current capabilities or it can be from years of flatline growth due to ad-hoc strategies that haven’t panned out.
Whichever version of these scenarios is yours, the outcome is still the same. You must take the fate of your organization into your hands and enact change. Our team gives you the confidence to make these bold decisions.
LOOKING TO
REBUILD THE
BUSINESS PLAN
Facility Needs Assessment
Competitor Profiling
Operational Analysis
Financial Forecasting
​
It's More Than Consulting
When we decide to take on a project, we consider it a partnership with your organization and your community. Partners who have been in your shoes before and who will share the burden as well as the victory. This “all-in” approach is what makes or breaks a study.
TAILORED APPROACH
We create a custom research strategy that is attuned to the unique values of your community, getting insights from civic leaders, potential donors, and future audiences and artists that will engage with your venue.
CERTIFIED PROFESSIONALS
Facility evaluations and planning are done by our accredited theatre consultants and are then priced by cost estimators specializing in cultural venues. All operational strategy and business planning are done by certified venue management executives.
DIVERSIFIED RESEARCH
All of our research is developed from extensive qualitative and quantitative data from digital surveys, interviews, community events, and industry-leading research databases for creative economies and consumer demographics.
ATTAINABLE SOLUTIONS
We develop your solutions together to ensure they are grounded in realities and are attainable. We will work within your present-day conditions and constraints (for everyone has them) to come up with a plan that you can start executing today.
Your Guide in Every Phase of Planning and Managing Venues
The worlds of live entertainment and venue management are complex, but we are passionate about helping you navigate them both. Our ultimate goal is to provide you with the information and tools that give you the confidence to pursue your dreams for your community. Our team brings experience to your project in three key areas: designing performance spaces, building cultural facilities, and the day-to-day operations that come with running them. Between the verified research, community engagement efforts, and recommendations from our industry experts, you will have a roadmap that has buy-in and gives you the best chance to run a successful performance venue.​​
Feasibility & Strategy Services
Our team’s experience in cultural arts planning and the live entertainment industry gives us a holistic approach to this study. Our principals and partners have managed facilities and designed venues of all types and have been instrumental in helping organizations plan for their future in a variety of markets across the globe, from Lompoc, California to Mumbai, India.
Market Analysis
Establishing market catchment ares and research consumer demos
Utilization Forecasting
Determining current and potential future use volume for a facility
Economic Impact
Estimating the direct and indirect spending impact a venue has on your town
Competitor Profiles
Research the competing venues in your local and regional markets
Facility Needs Assessment
Top-down inspection of your venue, equipment, and site conditions
Operational Analysis
An in-depth evaluation of departmemts and policies that run your facility
Benchmarking
Evaluating comparable facilities and organizations for best practices
Space Plan & Concepting
Deciding what rooms and resources are needed for a renovation or new build
Programming Strategy
Looking at your event mix an its impact on sales and your community
Community Engagement
Gathering data through surveys, interviews, town halls, and events
Cost Estimation
Creating a cost plan that includes construction and project estimations
Business Planning
A crafted roadmap that includes staffing, a pro forma, and action items
Get Started
SUCCESS WITH ANY BIG PROJECT LIKE YOURS STARTS WITH A FIRST STEP.
LET'S TAKE IT TOGETHER.
Our team of theatre consultants, market analysts, and venue management professionals is looking forward to knowing more about you and your project. Schedule a call with us today, and let's get started.
OUR CLIENT PARTNERS
“It's been wonderful working with the TheatreDNA team on this project. Their organized and thoughtful approach to this evaluation and presentation of possibilities has been so helpful and well received by city leadership”
Denise Helbing, Art Center Manager, City of Lewisville, TX